The Marketing Department promotes and establishes a business in its niche, based on the products or services the business is offering. It identifies the areas in which the product fits and where the business should focus its marketing strategy. The marketing department help the BIOXPARC research projects to do the following:
-Build relationship with the audience: Creates awareness of the business and its products as well as provide inputs that create interest for the audience. It brings in new customers and creates new business opportunities for the enterprise.
-Involve the customer: It engages existing customers, tries to understand them and hear what they have to say. It monitors the competition, creates new ideas, identifies outlets, plans the strategy to involve customers and retain them.
-Generate income: Finally, the aim of the marketing department is to generate revenue. All its activities are aimed at broadening the customer base and finding opportunities that would create more revenue for the enterprise.